Although Facebook and Twitter are the most popular amongst social media platforms, LinkedIn is perhaps the most useful for contractors, as Laura Spencer, a trusted expert writing for Freelance Folder, explains that the key to finding clients is to go where the clients are.
“Unlike on other social networks, you won’t find embarrassing photos of your cousin’s party or be startled by your ex-roommate’s off-colour comments here. There aren’t a lot of LinkedIn games to waste your time either.” Said the writer of Freelance Folder.
Ivor Kellock, business and social media advisor, said, “There are more than 161 Million people on LinkedIN globally with more than ten million registered from the UK. Fifty-five per cent of LinkedIn revenue in Q1 2012 came from selling hiring solutions to large companies – having a great profile on there gets you noticed.”
The expert explained that a good quality profile picture is a must, while an attention-grabbing headline will get members noticed. Mr Kellock added,
“If you have no profile or a poorly written one who is the employer likely to employ? You with nothing, or a competitor with a well written profile?”
The Professional Contractors Group (PCG) said in a recent article that LinkedIn provides a great opportunity for freelancers to market themselves directly to the businesses of all sizes that use the networking site.
And, if you do decide to use Facebook, then the PCG recommends following hints and tips to make sure you use your page to its full potential.
For example: Posting photos to create an interaction between yourself and the people viewing your page, post at the right time thinking of when your potential client might be looking (whether they’re UK based or international) and try not to make your posts too long to avoid boring people!