A new study has revealed that freelancers consider having greater freedom and flexibility, much more important than the amount of money they earn.
The research, which was carried out by marketing and PR recruitment firm Major Players, surveyed 1,000 creative, design and marketing contractors.
The results found that forty-two per cent of the respondents said having more options over the type of work they do and how, is what attracted them to the world to freelancing.
Just over a quarter of those surveyed revealed that increasing creative options was the main reason for becoming self employed, where as just 19 per cent admitted that they were mainly motivated by the prospect of earning more money.
Jack Gratton, chief executive of Major Players, said, “The response we got to this survey was phenomenal and indicates that the freelance community in the creative and marketing world wants to be heard.
“Freelancing has always been a lifestyle and career choice for our market, and now with agencies and brands seeking to become more streamlined and sustainable we see our space continuing to adapt.”
According to the Major Players research, the worst thing about being a contractor is the period of stagnation between projects, with forty per cent of respondents saying this was the least appealing aspect. A quarter were concerned about income security, such as the possibility of contracts being cancelled or not renewed.
However, freelancers with children preferred contracting due to the benefits of fitting their working life around childcare. Other reasons for choosing to freelance included getting away from the internal company politics and having the complete freedom to make their own decisions.